About digital video: Using digital video footage results in
quality that far surpasses NTSC (VCR tapes) and is very
close to broadcast quality. Many broadcasters and even some
film makers are now using miniDV format digital camcorders.

Encoding: Encoding the video is the process that converts it
to a file type that can be delivered on the web. QuickTime,
Real media, and Windows Media are currently the most
popular formats for web based video.

Hosting: The content for your website is stored or "resides" on a web server with your hosting
company. Most all hosting companies now also store digital video files as well, with no additional
charge.

Dial-up access: Dial-up access refers to the method of connecting to the internet using modems
that communicate with your Internet Service Provider by using your existing telephone line.

Broadband: Broadband is the term given to a high speed internet connection, which is anything
above 56kbps modems (known as "dial up" access). Types of broadband connections include
cable modems, DSL, ISDN, and TI. The number of broadband users approximately doubles in the
past year, and this rate of growth is projected to continue.

Windows Media: This is the format recommended by Web Ready Video to deliver media on your
website. The biggest advantages currently to using Windows Media is that since the Windows
Media player is packages free with the Windows operating system, it is already installed on most
computers. It also offers "progressive download", which allows the file to begin playing as it is
being downloaded.

"http streaming": This is the technology that actually delivers the video to your viewers. No
special server is required by your hosting company, as the video is delivered from a standard
web server.

Why add video to my website? The reasons are many, but bottom line is that it will increase the ability
for you to communicate and inform your customers, and will separate your site from the competition.

Why don't more sites have video? Good question. Up until now, the process of adding video had been
complicated, and not many people were trained to provide web video at an affordable cost. Also, people
have only recently acquired high-speed internet connections (referred to as "broadband").

Do people have to have broadband to view video? No, Web Ready Video can produce and encode a
video suitable for delivery on a dial up connection; however, video length will need to be minimized and
quality will have to be sacrificed for dial up users.

How many people have a broadband internet connection? Currently 43% of homes have a
broadband (high speed) connection (data taken from Nielson/NetRatings); however, since email only users
are included in that statistic, the actual number of broadband users that use the internet for research or
e-commerce (which you will be targeting) will be substantially more - effectively expanding your reach and
exposure.

Will this increase? Most definitely. Already, competition and "bundled" services have brought costs
down. In addition, the more compelling and useful multimedia content that is put on the web, (such as your
website video!) the more demand will rise for broadband access. According to reports, just last year the
number of broadband users has doubled, and is growing every day.

Why choose Web Ready Video vs. other companies? Quite simply, not many places can deliver the
total package of services WRV is capable of, and at the price WRV can. Most high-end video production
companies use expensive cameras and editing equipment costing thousands of dollars. Equipment such as
this is not necessary for website video. WRV's low overhead allows us to provide your website with digital
video at a fraction of the cost of typical production companies.

Why don't more companies specialize in web ready video? They will. Developments in broadband
internet access and video compression technology has opened a new market for web video. Previously,
video production professionals were used for high-end productions. Web site designers were used to
design site content, and marketing companies were used to design advertising campaigns. While these
companies command the highest skills in their respective businesses, they typically do not merge their
skills into other areas. In addition, their services are targeted towards clients with top level needs, and at
top level prices!

But don't I need a high quality production? No you don't. At this stage in time, video quality is limited
by bandwidth issues. Hence, video files must be kept to a reasonable size to properly be delivered on the
internet. This will result in a quality less than typical television video, but very suitable for streaming on
your website. Using television quality video would not enhance a video compressed for web streaming, and
would be very expensive!

Are you saying my video will look poor? The final result of your video will depend on it's length and
the amount of compression that must be used, but should be acceptable to your viewers. View the sample
videos on this site for yourself to see how they will typically look.

How can you beat everyone's price? By using the right equipment for the application (web based
video), I am able to keep costs and overhead low. Plus I can personally provide all the services necessary
to produce a complete web ready video.

Will you put the video on my site? No, the content of your site is managed by you and your hosting
company. I will deliver the final video either directly to you, your hosting company or your webmaster.
Your first step should be to contact your hosting company or webmaster and inquire if you can add video.
Most hosting companies have server storage limits and monthly bandwidth (traffic) limitations. In some
cases, you may need to change your hosting plan to accommodate the video. Web Ready Video will help
you with the correct questions to ask prior to accepting any work. Web Ready Video can also design an
entire website for you that incorporates video.

Can Web Ready Video host my video? Yes, there are a couple of options. I can store the video file on
my servers, and deliver the video from a link on your website. Web Ready Video can also design and host
a complete website that includes your videos.

Why do you recommend Windows media as your media format? Windows Media is the most widely
used media player, offers good quality web streaming, and offers "progressive download" - which allows
the video to begin playing after only a short delay while it is in the process of downloading. Since it is
bundled with the Windows operating system, most of your viewers should already have Windows Media
installed on their computers. Those that don't can easily download a free copy with a link you can provide
on your site.

Can you provide video in other formats? Yes, I can also encode your video in QuickTime and Real
Media.

So, please define all the steps in a nutshell! Once you decide video can help your site, the process is
as follows:
1) Contact your hosting company or webmaster to confirm that they will host digital video files. In rare
occasions, they may charge a fee for delivering video.
2) Contact whoever designed or maintains your site and ask if they can add a link to a video file for you,
or embed the video using html code (they will know what you mean). Be aware that they may charge you
for this service as they do with any changes to your site.
3) Contact Web Ready Video to discuss your particular needs.

Can I change the video on my site after awhile? Sure, changing your video is a great way to freshen
up your site. Web Ready Video offers a 10% discount to all returning customers.

Do you require a deposit? Yes, a 50% deposit is required on all orders. The video production process is
one that demands a great deal of time. The acceptability of the final video is subjective in nature, although
every effort will be made to insure you are satisfied with the final product. Hopefully, I have provided
enough sample videos to give you a good indication of what your final production will look like, and how it
will appear on the internet. In order to be fair and account for the time invested, the deposit would be kept
if the purchase agreement is broken.

Why do you require full payment on delivery? Once the video is delivered to you or your hosting
company, I have no control over how it is used. Once payment is received, you are able to use the video
for any purpose you chooseAs with most services, payment is due upon completion of the service and
delivery of the product.

Can I preview my video? Yes. You will be provided with a website link to preview your video as it will
appear on the internet.

Why can't I buy a camera and do my own videos? You can, but there is more to it than just buying a
camera. Your website, as well as your video, are a reflection of your business. Proper composition,
lighting, and editing will insure your video is professional and effective. In some cases, an effective script
must be prepared that summarizes your point in a concise and timely manner. In some cases, an audio
track or background music will need to be added and synchronized to the video. Video footage must be
encoded for proper web delivery. Web Ready Video will handle all the details for you, and also offers a
training program that will prepare you to produce your own videos and publish them to your site. To
inquire more about training, click here for more information!